Press Release – Accor Hotels and Resorts
Experian Hitwise have released their latest data, and http://www.accorhotels.com is again the highest ranking hotel website in New Zealand, making Accor the leading online player.Accorhotels.com is New Zealand’s top ranked hotel website
Experian Hitwise have released their latest data, and http://www.accorhotels.com is again the highest ranking hotel website in New Zealand, making Accor the leading online player.
Accor is New Zealand’s largest hotel operator and the main Accorhotels.com website, together with the Accor brand sites, attracts a combined 40% of all hotel website visits across the country. This makes it the top ranked hotel group in New Zealand, with a wide lead over rival hotel groups including Heritage, Millenium Hotels, Rydges, Hilton, and Intercontinental Hotels Group.
A significant local investment in digital marketing, in particular in search and display advertising, as well as television and outdoor advertising has seen Accor record 30% year on year growth in website visitation in New Zealand.
Globally, Accor’s mobile applications and websites have seen more than 10 million unique visitors around the world in the past year. More than most, the hotel booking market is being transformed by mobile applications, and Accor expects the rate of mobile adoption to only increase with the introduction of the new accorhotels.com mobile application available for Android, iPhone and Blackberry operating systems. Their revolutionary mobile website allows users to book nights at more than 3,500 Accor hotels around the world.
Vice President Accor New Zealand and Fiji, Garth Simmons, said “We are thrilled with the growth in our online channel, which we attribute to the strength of our digital team as well as the increased investment in key levers. Online bookings are booming and we have experienced month on month revenue growth from mobile bookings which are up 200% year to date, and we foresee this trend to continue.”