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Press Release – West Papua Media Alerts
SUVA (Fijivillage.com/Pacific Media Watch): Social networking websites have a growing influence on the population in Fiji and many business houses and organisations are now changing their attitude towards social media and are looking at ways on how to … Social Networks Have Increasing Influence In Fiji
By Roneel Lal
SUVA (Fijivillage.com/Pacific Media Watch): Social networking websites have a growing influence on the population in Fiji and many business houses and organisations are now changing their attitude towards social media and are looking at ways on how to use its influential powers.
The What’s on Network based in Nadi specialises in social networking and its commercial implications and is looking into how social networking is changing the mindset of the people of Fiji through Facebook, Twitter, Yahoo, YouTube and Skype among others.
Director Ian Collingwood revealed that according to the network’s findings, the use of social networking websites is growing at a significant level in Fiji and helping disseminate information very quickly.
Collingwood said the findings showed therte were currently 110,000 Facebook accounts originating in Fiji with an annual growth in 2011 expected to exceed 75 percent.
Their survey showed that the dominant social media user segments in Fiji was aged between 18-44 years old, representing 80 percent of all social networking, while the fastest growing segment was aged between 45-55 years.
In Fiji, 49 percent of Facebook users are male and 51 percent female. Collingwood said on average, people spent 56 minutes a day on their Facebook accounts.
But those who accessed their accounts through mobiles and hand held devices spent 50 percent more time – up to 84 minutes a day – on Facebook and other social media platforms.
ENDS
Content Sourced from scoop.co.nz
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The internet as it is doing everywhere else in the world is revolutionalizing communication in Fiji. This noted increase in social media use in Fiji is largely due to accessibility to the internet…and the credit should go to Vodafone Fiji & Digicel Fiji (local mobile fone network providers) for their mobile-net initiatives that are really taking the internet market here by storm!
This would have happened ages ago if internet service providers like Connect, Unwired & FINTEL had offered value for money services. Internet in Fiji has always been either fast and too expensive that only the rich can afford(KidaNet-FINTEL) or cheap yet too slow (various packages offered by Connect & Unwired) that you’d just give up using it sooner or later….yet the bills keep coming, adding up month after month! And I just don’t understand why FINTEL packages have to be disgustingly overpriced when unlike other internet service providers they don’t have to pay anything to anyone as they’re the ones receiving directly from the Southern Cross cable and distributing to these other commercial providers!
I’m grateful to Digicel & Vodafone for their innovation in creating a quality product tailor made to suit the needs and the pockets of the local market consumers here in Fiji…now everyone is on Facebook 24/7…lol!